While there are companies that are currently using digital media effectively without a written plan, most likely they are missing opportunities for better targeting, engagement, or optimization.
Strategies can be short and simple as well. To some the idea of writing out an entire strategy might seem daunting however it is important to understand that a strategy does not have to be a 20-page report or hour-long PowerPoint presentation. Rather than trying various ideas and philosophies, such as launching a blog or social media channels and seeing what type of results that will provide, it is a much better idea to first take the time to craft a well-thought out digital marketing strategy. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."ĭigital marketing can seem overwhelming, especially for those new to the concept. Lounge Lizard is globally recognized as a top Digital Firm within the web design and development industry.
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